Notable Honors and Awards


Marketer of the Year

The American Marketing Association

The American Marketing Association is a professional association for marketing professionals with 30,000 members as of 2012. It has 76 professional chapters and 250 collegiate chapters across the United States.


Presidential Appointment to The Selective Service System

The President of The United States

Appointed to the Region II Appellate System by The President of the United States based on recommendations from The Director of The Selective Service System and The Governor of The State of Alabama.


Rising Star of Technology and Innovation

The Birmingham Business Journal

Birmingham's Rising Stars of Technology & Innovation recognize up-and-coming leaders in the technology, research, innovation worlds. Honorees are selected based on their contributions to their companies/organizations, tangible accomplishments and their potential to become a leader in their field.

  Select Work History

2021 - PRESENT

Director of Strategy


I work closely with some of the world's most recognizable brands to guide the creation of compelling moments that matter.

2019 - PRESENT



Charpentier holdings is a private equity partnership currently holding equity in: SpaceX, Ironclad Distillery, OpenAI, KnightScope, and Gemini Theatricals.

2017 - 2021

Head of Marketing


I led all marketing, communications, product development, consumer insights, and product strategy, while managing shared-services groups, culminating in a $450 million dollar PE investment in October 2021.

2016 - 2017


Your Majesty, Co.

As one of three partners, served as a key member of the strategic leadership team, ultimately growing Your Majesty into the world’s 46th largest marketing agency, focused primary on digital experience and design, following the acquisition and integration of Zala Creative in 2016.

2009 - 2016

Chief Marketing Officer

Zala Creative

Led a team of 30 full-time employees, while managing more than 100 contractors, growing annual agency revenue from a pre-revenue stage to $6.5MM in annualized revenue. Primarily responsible for maintaining relationships with key accounts, clients, vendors, and strategic partners, while developing and pitching new campaign ideas and agency capabilities.

  Notable Projects & Roles

2019 - CURRENT


The American Marketing Association

2019 - CURRENT

Board of Advisors

The University of Alabama in Huntsville

2019 - CURRENT

Unicode Emoji Subcommittee

Unicode Consortium

Serves on a panel of six Unicode Members to review, discuss, recommend, and adopt new emoji proposals to be encoded into the next version of The Unicode Standard, the standard for every major operating system.

2017 Special (General) Election

Deputy Communications Director


Implemented a tactical communication initiative ultimately resulting in a historic 3.4% margin victory: the first democratic victory in Alabama in more than 25 years. Obtained key media placements in national and regional outlets such as The Huffington Post,, NPR, Millennial Politics, and The Rachel Maddow Show generating an estimated 93.5 million impressions during the campaign.

2017 Special (Primary) Election

Communications Director

Michael Hansen for U.S. Senate

Led and oversaw strategic communication initiatives while remaining responsible for training candidate for debates and public speaking engagements. Also served as a functional SME for energy, defense, and fiscal policy.


Brain Trust Associate


Worked in a team of three to design a product that garnered a 150-million-dollar investment and was ultimately brought to market as Cengage Unlimited.