Notable Honors and Awards
2019
Marketer of the Year
The American Marketing Association
The American Marketing Association is a professional association for marketing professionals with 30,000 members as of 2012. It has 76 professional chapters and 250 collegiate chapters across the United States.
2018
Presidential Appointment to The Selective Service System
The President of The United States
Appointed to the Region II Appellate System by The President of the United States based on recommendations from The Director of The Selective Service System and The Governor of The State of Alabama.
2017
Rising Star of Technology and Innovation
The Birmingham Business Journal
Birmingham's Rising Stars of Technology & Innovation recognize up-and-coming leaders in the technology, research, innovation worlds. Honorees are selected based on their contributions to their companies/organizations, tangible accomplishments and their potential to become a leader in their field.
Select Work History
2021 - PRESENT
Director of Strategy
LUCKIE
I work closely with some of the world's most recognizable brands to guide the creation of compelling moments that matter.
2019 - PRESENT
PARTNER
CHARPENTIER HOLDINGS
Charpentier holdings is a private equity partnership currently holding equity in: SpaceX, Ironclad Distillery, OpenAI, KnightScope, and Gemini Theatricals.
2017 - 2021
Head of Marketing
StateServ
I led all marketing, communications, product development, consumer insights, and product strategy, while managing shared-services groups, culminating in a $450 million dollar PE investment in October 2021.
2016 - 2017
Partner
Your Majesty, Co.
As one of three partners, served as a key member of the strategic leadership team, ultimately growing Your Majesty into the world’s 46th largest marketing agency, focused primary on digital experience and design, following the acquisition and integration of Zala Creative in 2016.
2009 - 2016
Chief Marketing Officer
Zala Creative
Led a team of 30 full-time employees, while managing more than 100 contractors, growing annual agency revenue from a pre-revenue stage to $6.5MM in annualized revenue. Primarily responsible for maintaining relationships with key accounts, clients, vendors, and strategic partners, while developing and pitching new campaign ideas and agency capabilities.
Notable Projects & Roles
2019 - CURRENT
President
The American Marketing Association
2019 - CURRENT
Board of Advisors
The University of Alabama in Huntsville
2019 - CURRENT
Unicode Emoji Subcommittee
Unicode Consortium
Serves on a panel of six Unicode Members to review, discuss, recommend, and adopt new emoji proposals to be encoded into the next version of The Unicode Standard, the standard for every major operating system.
2017 Special (General) Election
Deputy Communications Director
DOUG JONES FOR U.S. SENATE
Implemented a tactical communication initiative ultimately resulting in a historic 3.4% margin victory: the first democratic victory in Alabama in more than 25 years. Obtained key media placements in national and regional outlets such as The Huffington Post, AL.com, NPR, Millennial Politics, and The Rachel Maddow Show generating an estimated 93.5 million impressions during the campaign.
2017 Special (Primary) Election
Communications Director
Michael Hansen for U.S. Senate
Led and oversaw strategic communication initiatives while remaining responsible for training candidate for debates and public speaking engagements. Also served as a functional SME for energy, defense, and fiscal policy.
2014
Brain Trust Associate
CENGAGE LEARNING
Worked in a team of three to design a product that garnered a 150-million-dollar investment and was ultimately brought to market as Cengage Unlimited.