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A Deep-Dive on The Downfall of JoAnn’s

For decades, Jo-Ann Stores seemed like a fixture of the American crafting. It was a community hub for quilters, home sewers, and DIY enthusiasts. Its recent announcement of a complete shutdown, however, serves as a case study in how shifting consumer habits, business mismanagement, and an outdated retail model can topple even the most recognizable…

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Making the Case: Burger King’s Social-First “Moldy Whopper” Campaign

The Problem & The Landscape In 2020, Burger King faced a significant issue: the perception that its food contained artificial preservatives. This was not just a PR problem but a consumer trust issue. Consumers reported craving ingredient transparency, and specifically, natural ingredients. More broadly, the fast-food industry was under scrutiny, and new premium-positioned entrants were…

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