For decades, Jo-Ann Stores seemed like a fixture of the American crafting. It was a community hub for quilters, home sewers, and DIY enthusiasts. Its recent announcement of a complete shutdown, however, serves as a case study in how shifting consumer habits, business mismanagement, and an outdated retail model can topple even the most recognizable…
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Grammy Night 2025: The Memes, Opportunities, and Cultural Signals from Music’s Biggest Night
Between the castle hats and country crossovers, between the local heroes and global superstars, we caught glimpses of where culture might go next. The real show was just as much about how culture might change in 2025 as it was about the awards themselves. As Beyoncé stunned the country music world, a small LA folk…
Making the Case: Burger King’s Social-First “Moldy Whopper” Campaign
The Problem & The Landscape In 2020, Burger King faced a significant issue: the perception that its food contained artificial preservatives. This was not just a PR problem but a consumer trust issue. Consumers reported craving ingredient transparency, and specifically, natural ingredients. More broadly, the fast-food industry was under scrutiny, and new premium-positioned entrants were…