The Problem & The Landscape In 2020, Burger King faced a significant issue: the perception that its food contained artificial preservatives. This was not just a PR problem but a consumer trust issue. Consumers reported craving ingredient transparency, and specifically, natural ingredients. More broadly, the fast-food industry was under scrutiny, and new premium-positioned entrants were…
Making the Case: Burger King’s Social-First “Moldy Whopper” Campaign
