The Problem Cricket. Beer. Rivalry. Victoria Bitter, an Australian beer brand, faced a classic marketer’s dilemma: driving more sales with less money. They needed to stand out during a major sporting event and didn’t even have an official sponsorship to help them. How do you leverage a 142-year-old cricket rivalry to cure declining brand awareness?…
In a world where digital meets reality at terabyte speed, BMO, a Canadian Bank, made a daring move to improve checking acquisition with a younger audience that no one saw coming– and it worked. A Canadian bank known for its history, tradition, and extensive branch network dives headfirst into a space few would have predicted—a…
The Problem CeraVe faced a classic marketing problem. How do you stand out in a crowded category and leverage a Super Bowl ad buy to generate as much buzz as possible? More importantly, how do you make people care about dermatologist-developed skincare when it’s become category table stakes? A traditional Super Bowl approach wouldn’t cut…
The Problem & The Landscape In 2020, Burger King faced a significant issue: the perception that its food contained artificial preservatives. This was not just a PR problem but a consumer trust issue. Consumers reported craving ingredient transparency, and specifically, natural ingredients. More broadly, the fast-food industry was under scrutiny, and new premium-positioned entrants were…
