Zachary Carpenter is a marketing leader with extensive experience leading brand and marketing strategy for the most valuable and fastest-growing companies on the planet. Named The American Marketing Association’s 2019 Marketer of the Year, Zachary has worked on campaigns and brand strategy for companies like Netflix, Spotify, MGM Resorts, GILT, Airbnb, and Harper’s Bazaar, just to name a few. Called a “Rising Star of Technology and Innovation” by the Birmingham Business Journal, Zachary is no stranger to the board room, previously driving product, pricing, and over-arching business strategy for companies like StateServ, where he served as Head of Marketing for several years, exiting during a 450 million dollar private equity purchase. Today he serves as Director of Strategy at LUCKIE, one of the top agencies in the Southeast. When he’s not developing a kick-ass go-to-market strategy, Zachary spends his time as one of six people on the planet charged with selecting new Emoji as a member of The Unicode Consortium. He also is a two-time presidential appointee, an active angel investor, and is an active participant in local philanthropic work.
I build go-to-market business strategies and products that deliver impactful, bottom line results ultimately bolstering the brand promise.
I've led teams as large as 250. Driving business growth is great, but working with a team to lead meaningful professional growth is even better.
Having worked with billion-dollar digital brands like Netflix, Airbnb, and Spotify, I'm a recognized expert in all things marketing strategy.
Branding & Concepting
Before shifting to digital marketing, I started my career branding and concepting campaigns for companies like GILT Groupe and Nike.